Swot Analysis Tesco s Stock Market Share Using The Swot...

The main purpose of this essay is to assess Tesco’s decline in market share using the SWOT and PESTLE analysis. In doing so, the individual components of SWOT and PESTLE analysis are applied to Tesco. SWOT analysis is a method or ‘framework’ used for business analysis. It serves as a useful tool for companies, thereby aiding their evaluations, giving them clarity in direction as well as the ability to strategies with others to make well-informed choices and decisions. In other words, it is a way of analysing a business, its resources and environment (Riley 2014). The SWOT acronym stands for Strengths, Weaknesses, Opportunities and Threats (Dudovskiy 2012). These four elements aids in assessing the company both internally and externally.†¦show more content†¦Political factors include taxes, Economic factors include inflation, Social factors include culture, Technological factors include research and development, Legal factors include various regulations and Environmental factors include pollution. (Business ball 2015) The factors highlighted above are largely external, hence; PESTLE is a tool that can be used together with the SWOT framework, particularly in evaluating the opportunities and threats open to a company. (Business ball 2015) Tesco is one of the largest retailers on earth and has its stores in 12 countries around the world. It is a public limited company this is; a business with limited liability and usually a wide spread of shareholders (Allan. P 2013:40). Tesco has the most extensive and widest range of food amongst retailers in the UK. Its two main brands are its Finest and Everyday value, with each selling over  £I billion per year. It has about 3,561 stores, including franchises in the UK. (BBC) Surridge (2011:46) states that Market share measures, the sale of one product or businesses as a percentage of the total market share. AboulElgheit (2013) highlights the fact that Tesco is ‘losing ground’ in the UK, which indicates that it has been losing market share to its ‘competitors’. Over the past three months, Tesco sales have declined and now holds 30.9% of the market to 28.8%, this drastic fall occurred between the year of August 2012 to August 2014, which means that Tesco lost share each year.Show MoreRelatedMarketing Audit Tesco2433 Words   |  10 Pages Tesco Plc Marketing Audit [Name of the Writer] [Name of the Institution] Executive Summary This report contains the company overview and details of marketing audit carried on Tesco Plc, which is largest retailer in UK. The marketing audit has covered various important areas that are significant to analyze, indentify and understand the issues and challenges of internal and external environment of the business. Tools used to conduct marketing audit of the Tesco Plc are, marketingRead MoreMarketing Mix3790 Words   |  16 PagesEnvironment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 2.3 Environment of Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 2.4 Environmental Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 2.5 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Task 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 3.1 Traditional and extended marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 3.2 Prospect and Concept of marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Task 4†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦14 4.1 The Extended Marketing mix(7Ps)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...14 4.2 Tesco Pestle Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...16 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Read MoreCaffe Nero3562 Words   |  15 Pagesvalue, selective site acquisition and disciplined roll-out. Next, SWOT analysis has included in this report because it can help the company planning and make a good decision. The SWOT analysis had been written in the appendix. In The stakeholders, it included suppliers, government, shareholders, pressure group, media and customers. In the appendix, the stakeholders showed how does stakeholders can effects the company process. PESTLE in this report can be very important, it can use to analyze to externalRead MoreMacro Environment and Marketing Mix3358 Words   |  14 Pagesstudied through different analysis, there are several but mainly used are PESTLE analysis and SWOT analysis. Sainsbury’s Overview: Sainsbury’s was established by John James and Mary Ann in the year 1869 as a small dairy shop. In very short time the store became popular for selling good and quality products at very low prices, and as a result further store branches followed over time. Also as a result of its popularity and huge market this group floated on the London Stock Exchange in the year 1973Read MoreTesco - Strategic Marketing Techqniques4928 Words   |  20 Pageslargest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and consumer telecoms. The Current Position In 1995 Tesco overtook Sainsburys as the UKs largest supermarket. In 2001 Tesco occupied 15.6% of the UK grocery retail market and was the market leader by 6%. Tescos enormous share still grew and by September 2004, it had increased to aRead MoreTesco s Extended Marketing Mix10129 Words   |  41 Pages Tesco PLC is a British multinational grocery, and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom, that was founded in 1919 by Jack Cohen .It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Thailand and MalaysiaRead MoreTesco Segmentation Targeting Positioning3313 Words   |  14 Pagesan individual report which sets out a market strategy for a new market (segment) for Tesco to enter. This should be fully justified. (50% of overall marks and due by 3pm Thursday of week 8) Executive Summary: After analysing the changing habits of UK consumers, it is seen that consumers begin to shape the industry in the sense of â€Å"health consciousness† and â€Å"awareness of product quality†. Starting from this point, this report aims to suggest new segment for Tesco which gathers all its organic and healthRead MoreThe Financial And Business Aspect Of An Organization3667 Words   |  15 Pagescoursework is Airline Sector and the kind of Accounting and working capital policies are normally used by the organisations in this sector. The Market Outlook of this Sector as well as thorough Analysis of certain organisations performing under this Sector using different ratios. Part 1- Ratio Analysis The Purpose of ratio analysis is to give an overview of the current position of an organisation as compared to its previous performance as well as competitors. RatiosRead MoreBtec National Diploma Level 3 Unit 3 Introduction to Marketing12741 Words   |  51 Pagesorganisation will not survive let alone succeed or make a profit if it does not meet the customer’s physical, intellectual, educational or social needs/wants. An organisation will use market research to identify what the customer and consumer wants. This definition means there is a management responsible for doing market research to identify the customer’s requirements then satisfying them. The definition also says profitably, so this definition doesn’t apply to the public sector as much as it doesRead MoreTesco Analysis9055 Words   |  37 Pageswith a UK degree, will be plagiarism free, will exactly match your specifications and quality standard, and will be delivered – by your deadline †“ via email. Strategic Management of TESCO supermarket: PESTLE analysis, Porter s 5 Forces analysis, Critical success factors, SWOT Analysis, VALUE CHAIN analysis, TESCO S strategic options, Core Competences Cultural Web. An updated version of this sample is available here. |[pic] |

Sophie’s World Guide Free Essays

THEORY OF KNOWLEDGEFALL 2012 SOPHIE’S WORLD: READING GUIDE DR. HALL The novel Sophie’s World (1991) by Norwegian author Jostein Gaarder offers a tour of the history of Western philosophy as well as a post-modern detective story. We chose this reading for IB Seniors because it ties in so well with our fundamental TOK questions and issues. We will write a custom essay sample on Sophie’s World Guide or any similar topic only for you Order Now Because of the intellectual journey the novel charts, it makes a companion to Siddhartha which adds, however, an eastern counterpoint to the western orientation of Gaarder’s novel. For analysis and discussion purposes, I have divided the novel into the following five sections. Please type out or write neatly your responses to this guide on separate pages. Cite page numbers for all passages you paraphrase or quote in ( ). You are welcome to add your own comments/critiques. Approximately one section will be due per week during the first 5 – 6 weeks of the first quarter. We will discuss your responses during the assigned weeks of class as well as take reading quizzes on each section. We may also write practice TOK essays based on ideas and issues presented in Sophie’s World. Note that this book is a translation. It will enhance your understanding if you look up Gaarder on the web. Print and critique an article you find provocative; this will be part of your article file. I)â€Å"The Garden of Eden† – â€Å"Aristotle†pages 1 – 120 This opening section introduces Sophie and her world of home and school. It sets up the relationship between Sophie and her philosophy teacher, who communicates with her primarily through letters. It reviews some of the material we studied in the spring (Socrates) and some you have studied earlier at Central (Greek mythology). Make a list of the characters as you are introduced to them. Like Sophie, you will begin trying to identify Hilde and her father. 2 For each section make a list of the major schools of philosophy mentioned, notinga characteristic philosopher and describing his main ideas. (Do this on the basis of Gaarder’s information although you may want to find out more about ones that intrigue you. ) Cite page ##s in text and/or sources if you look up information. 3Find several examples of how the PLOT of the novel reflects the various ideas about which Sophie is learning. Find several examples of Gaarder’s use of the Socratic method. 5Compare Plato’s ideal society with the ideal commonwealth described by Gonzalo in Act II of The Tempest. II)â€Å"Hellenism† – â€Å"The Baroque†pages 121 – 232 In this section you will discover the identity of Sophie’s teacher. You will also move forward in time from the Greek philosophical tradition to its successors in European history up to the l600s. 1Describe the discussions of mysticism and consider how they might tie in with a work like Antigone or Chronicle of a Death Foretold. 2Find the image of history as a clock; then try to draw the clock. This may remind you of th e learning style represented by the color wheel in Girl With a Pearl Earring. ) 3Make a note when you run across vocabulary that we have defined in TOK. 4 Continue your list of key philosophers and their ideas (or at least the characteristics of key philosophical periods). 5In light of Siddhartha and other knowledge, give examples of or observations on Western orientation in Gaarder’s depiction of the development of ideas. III)â€Å"Descartes† – â€Å"Kant†pages 233 – 341 In this section you will begin to resolve the mysteries of Hilde’s and her father’s identities. There will by crossovers between the original plot with Sophie and the story of Hilde. 1Why does Gaarder chose to structure his narrative this way? How may this structure demonstrate the philosophical ideas being presented? 2Pay particular attention to the division of mind/body in Descartes and to the similarities/differences between Berkeley and Bjerkely. 3 Recall our discussions of the Enlightenment in the work and writing style of Benjamin Franklin. Locate some passages that help illuminate (haha) Franklin’s text. 4FOR NEW JERUSALEM: SEE SECTION ON SPINOZA, 247-256. Reflect on Alberto’s lecture in light of the play. 5Explain Locke’s relationship to empiricism. Check meanings of the term. 6 Compare/contrast this discussion of Kant with discussion of Kant and duty ethics in our TOK textbook. IV)â€Å"Romanticism† – â€Å"Freud†pages 342 – 446 This section features Marx, Darwin, and Freud, sometimes called â€Å"The Triple Thinkers† for their impact on late 19th – early 20th century history, politics, economics, science, the arts, and human behavior. Notice that â€Å"philosophy† has diversified into what we would call separate disciplinary fields. Do you think the Freud chapter is aptly placed and persuasive? Why or why not, based on what you know of Freud from Psychology class and on the other kinds of thinkers included in this book? 2Compare the depiction of Freud in Gaarder with that in Brave New World. 3Discuss the satire of Darwinism in Brave New World with the explanation of evol ution in Sophie’s World. Note the similar titles. 4Do you agree that â€Å"philosophy is the mirror of the world spirit†? (371). Can you give some illustrations of this claim from your other readings or experiences? V)â€Å"Our Own Time† – â€Å"The Big Bang†pages 447 – 513 Please look up a definition of â€Å"existentialism. † Do you agree â€Å"To exist is to create your own life† (458)? Who is Sartre? Who is Camus? You read this Algerian-born writer’s novel The Stranger in junior IB English. 2Compare definition of â€Å"paradigm shift† on 464 with Thomas Kuhn’s. 3What book does Alberto buy Sophie? Explain. 4What happens at the garden party? Apply â€Å"big bang theory† to the plot(s) of the novel. 5Compare/contrast Gaarder’s and Kuhn’s (and Franklin’s) attitude toward science, based on the chaotic penultimate scene of each novel. 6Why might the book conclude in a rowboat on a lake? Explain the political relevance of Hilde’s father’s deep involvement in Lebanon and in United Nations policies. What are the similarities and differences between Lebanon and the struggle Khaled Hosseini describes in A Thousand Splendid Suns (and The Kite Runner)? What is the relevance of both of these contexts for IB? What is happening in the spring/ summer of 2011 in the Middle East that could be understood through the lens of Gaarder’s novel? 8Go back and read the epigraph by Goethe: is this what the novel is designed to illustrate? How does it do so? Who is Goethe? What is the relevance of the epigraph for TOK? How to cite Sophie’s World Guide, Papers

Interactive Research in Entrepreneurship †Free Samples to Students

Question: Discuss about the Interactive Research in Entrepreneurship. Answer: Introduction: Practice as a philosophy refers to the mode of engaging in the practice in any organisation or work that represents the understanding of the organisational reality. It refers to use of set of values that guides the professional behaviour, ethical decisions and what should be practiced day in and day out. It refers to commitment to an ontology where practice is considered as constitutive of organisational reality. Practice as phenomenon refers to commitment to understanding what professionals do in their practice that is critical to obtain the organisational outcomes. The difference between practices as philosophy and practice as a phenomenon is the change in lived experiences. It is the gap in what is believed and the lived reality (Bueger and Gadinger 2014). This mode is useful to understand what is happening in the practice ground and get closer to it. Practice as perspective refers to the shift from the micro-aspects and the mundane activities of organisation. In other words, it i s the mode of establishing the practice on specific conceptual grounding such as certain theories. It differs from the philosophy because perspective is the attitude towards what is being done. Considering the management studies the use of strategy as practice is an addition to the repertoire of approaches and ideas that in turn is used by the research scholars to understand an organisational outcomes. Therefore, in this regard the practice as phenomenon refers to the value of involving with the everyday activities of organizing has been foregrounded. The practice as perspective refers to valuing the practice theories that guides the examination of the specific organizational phenomena. On the other hand, the practice as a philosophy gives value to understanding the practice as a constitutive of reality (Orlikowski 2010). It is the perspective that guides ones philosophy. However, without the phenomenon it is difficult to understand what professionals do in their practice that is critical to obtain the organisational outcomes. The difference between practices as philosophy and practice as a phenomenon is the change in lived experiences. Although all the three are important, philosophy is most useful in practice as it gives different perspectives to understand different viewpoints in understanding the practice. Inquiry of phenomenon can take place only by having the perspective of philosophic thought. Then the philosophy becomes the navigational tool. It can be remodelled again and again as it emerges from the foundational principles and because the years of evidence gives deeper perspective of the broad picture (Golsorkhi et al. 2010). The narrative practices help the organisational practioners to implement the strategy with the new zeal and purpose to meet the organisational mission. Story telling is one such practice where narrating ones own actions, chance of natural happening and actions of others appear to meaningfully contribute to fulfilment of the personal and social aims. The limitation of the storytelling is the supplement but not the replacement of the existing perspectives. The other forms of narrative practices are mission statement, values, policy documents, annual reports and the action plan that makes the strategy successful. In business context, successful strategy of marketing a product requires narrative practices such as marketing campaigns, or announcements in media. The five ways in which the strategy as a practice can be assisted by the narratology are humanising strategy research, dealing with equivocality, accounting adequately for polyphony, understanding outcomes, and sensitivity to issue s of power (Brown and Thompson 2013). These narratives as artefacts acts as archive representing the core commitments and concerns of the organisation. Consequently, it affects the outcomes of strategy. The narrative practice also includes documenting the preferred way of thinking, interacting, talking, which help to focus on the organisational stories that allows to envision the strategic plan encounter as an opportunity to engage the imagination and its creativity. Thus, it ensures that the strategy is successful (Miskimmon et al. 2014). Strategy is considered a discursive practice in business. For any decision making, the use of strategy is the dominant discourse. Participation in decision-making can be constrained or enabled by use of specific discursive practice. Strategists involve in critical analysis as the language of strategy has power implications. Specific discursive resources can be adopted for strategic purposes. Using particular discursive practices extensively makes the strategies legitimate (Orlikowski and Scott 2015). Responsibility and sustainability as an alternative discourses can be introduced for displacing the elevation of an instrumental rationality. Identity in an organisation can be constructed by the discourse of strategy. It can also construct the subjectivity. The strategist using the strategy language can diffuse for instance as fad and fashion. From the managerial point of view, the use of discursive practice by a strategist provides new of opportunities for long-term planning and develo pment of the business. For a strategist, strategic planning using discursive storytelling can be conceptualized as the art of balancing tensions and subjectives of multiple strategists on strategy in a paradox lens may in fact co-exist (Dameron and Torset 2014). Practice approach is useful for the practicing mangers for planning, assessing and setting goals, developing the goals into actions, task execution, monitoring the results and analysing the overall effectiveness of the strategy. For a practice manager taking the practice approach is useful to address the risk and uncertainty for management consultants. In business, it can be financial risks. A risk is driven by both theory and practice and the practice manger needs to understand the uncertainty. In this situation, practice may involve use of consistent theories and models. For example in nursing the practice manager may use the person centred care practice approach. Similarly, in business context the people centric approaches to the management has been found appropriate for the practice managers. Important strategy practice is the narratorship, the formulation and performance of narratives. Narratological perspective may inform the practice approach. The best practice approach is the use of strategy that is evidence based for its effectiveness and impact. Evidence refers to the expert opinions, research, field lessons, and theoretical rationale (Johannisson 2014). References Brown, A.D. and Thompson, E.R., 2013. A narrative approach to strategy-as-practice.Business History,55(7), pp.1143-1167. Bueger, C. and Gadinger, F., 2014.International practice theory: new perspectives. Springer. Dameron, S. and Torset, C., 2014. The discursive construction of strategists' subjectivities: Towards a paradox lens on strategy.Journal of Management Studies,51(2), pp.291-319. Golsorkhi, D., Rouleau, L., Seidl, D. and Vaara, E. eds., 2010.Cambridge handbook of strategy as practice. Cambridge University Press. Johannisson, B., 2014. The practice approach and interactive research in entrepreneurship and small-scale venturing.Handbook of research methods and applicafions in entrepreneurship and small business, pp.228-258. Miskimmon, A., O'Loughlin, B. and Roselle, L., 2014.Strategic narratives: Communication power and the new world order(Vol. 3). Routledge. Orlikowski, W.J. and Scott, S.V., 2015. Exploring Material?Discursive Practices.Journal of management studies,52(5), pp.697-705. Orlikowski, W.J., 2010. Practice in research: phenomenon, perspective and philosophy.Cambridge handbook of strategy as practice, pp.23-33.